With a little help from Chloé’s autumn/winter 2024 show, bohemian style is making a comeback – just in time for a carefree summer. According to trend forecasters, the increasingly anxiety-inducing nature of the world has left the new generation eager to “take a break and reconnect with what’s essential in a simple way”. “Hedonistic, eco-conscious and anchored in reality, they seek simple, authentic sensations to draw out all their regenerative power,” according to the trend forecasting agency Peclers.
Which might help to explain why the free-spirited summer of love suddenly looks so aspirational – and ubiquitous. Between the revival of boho braids (as seen on Taylor Swift at the Super Bowl) and the growing appetite for retro fragrances that are heavy on sandalwood and patchouli, a ’70s mood is taking over the beauty world. Discover seven essential buys below to help you embrace the vibe – then it’s simply a case of getting yourself to Hyde Park in July to see the boho queen herself, Stevie Nicks.
7 ways to try the bohemian beauty trend
Festival face jewels
Whether you’re in possession of a Glastonbury ticket or not, play around with flower face gems, the easy way to tap into the boho trend.
Festival Face Jewels & Gems Set
£6
Festival Glitter
A classic Kenzo fragrance
The most earthy version of Flower By Kenzo, where mimosa mingles with hinoki wood and sesame.
Kenzo Flower Ikebana Mimosa
£78
The Perfume Shop
The “I’m with the band” hair accessory
Upgrade your scrunchie game with this silk scarf version from Etro.
Etro Floral Print Silk Scrunchie
£153
Farfetch
Floral scents
Evoking Parisian gardens, this romantic botanical fragrance has notes of powdery florals, as well as eucalyptus for a calming effect, ginger and sandalwood.
St. Rose
Gypsy Cowboy Eau De Parfum
£165
Selfridges
Nourish flower child festival hair
Two drops of this wild plant concentrate (it contains rosehip, plum, abyssinia and broccoli oils) is all it takes to deeply nourish and discipline hair.
On The Wild Side Hair Oil
£34
Smallable
Neutral shimmer
When it comes to make-up, stick to neutral, natural shades – especially on the eyes.
Too Faced Natural Eyes Neutral Eyeshadow Collection
£75
Amazon
Don’t forget to scent the skin
This moisturising balm from cult brand Byredo is bursting with shea butter to moisturise skin, leaving it with a veil of woody scent comprising pine needles, sandalwood and incense.
Byredo Gypsy Water Body Cream
£65
Cult Beauty
